For the first time in Thailand, Sansiri (SIRI), a leading luxury real estate developer, announces a strategic partnership with SCB WEALTH, the leader in wealth management in Thailand. They are launching “SANSIRI x SCB WEALTH Curated with WEALTH-MASTERY,” which seamlessly connects the Wealth Ecosystem, integrating Wealth Advisory expertise with the world of Luxury Living to enhance a Seamless Wealth Experience that meets customer needs in asset management, investment, and luxury real estate living, all within a single ecosystem. This initiative aims to set a new benchmark for the real estate and wealth management sectors in Thailand under the strategy of The Ultimate Synergy.

SANSIRI x SCB WEALTH Curated with WEALTH-MASTERY represents a groundbreaking connection between Wealth and Living Ecosystems, transcending previous limitations.

Under this collaboration, Sansiri customers purchasing residences from the Sansiri Luxury Collection and over 37 participating luxury projects, including single-family homes, condominiums, and townhomes nationwide, such as the brands Narasiri, Setthasiri, Narinsiri, and VIA, who are approved for loans from Siam Commercial Bank, will receive comprehensive wealth management solutions and privileges from SCB WEALTH. These solutions are designed to integrate three key dimensions—residential living, investment, and wealth management—into a seamless experience.

Customers will enjoy comprehensive privileges across three key dimensions, including:

  • Wealth Privileges such as holistic financial advisory services, portfolio solutions, and liquidity planning tailored to individual goals.
  • Living Privileges including comprehensive services and privileges from SCB WEALTH and Sansiri, such as Sansiri Priority access and SLC Life Curator, offering world-class luxury services and lifestyle experiences through Sansiri's partner network.
  • Financial Benefits including special interest rates, customized loan structures, and carefully selected financial offers.

Mr. Uthai Uthaisangsuak, CEO of Sansiri Public Company Limited, stated, “The Wealth customer segment continues to show strong purchasing power and is clearly seeking a Flight to Quality. This group of customers does not stop investing and values trusted brands, similar to the assets and locations they are confident in. The luxury market today is driven not by price but by ‘confidence’ and a quality ecosystem. Amidst a volatile economy, luxury real estate remains one of the Core Wealth Asset Classes that can withstand inflation, preserve value, and create long-term value growth due to the scarcity of land and continuously rising land prices, which significantly boost the value of luxury properties.”

“This partnership with SCB WEALTH not only elevates our Strategic Financial Partnership but also aims to create a new benchmark for the real estate and wealth management sectors in Thailand. It will also provide customers the opportunity to leverage financial resources to maximize investment opportunities while enjoying interest rate discounts of up to 0.3% for the first two years on SCB home loans, creating a World-Class Confidence Ecosystem to reduce friction in investments, helping customers maintain liquidity and effectively plan their Wealth Allocation.”

Ms. Sriampai Rattanamayu, Chief Marketing Officer of Sansiri Public Company Limited, remarked, “The behavior of modern Wealth customers has changed significantly, placing greater importance on Access, Experiences, and Exclusivity rather than merely holding assets or financial returns. It is about investing in ‘Life Gain’—the quality of life through good housing, which is akin to accumulating wealth over the long term to pass on value to future generations. This allows for wealth accumulation at every Life Stage, integrating residential living, wealth management, and lifestyle experiences seamlessly.”

New Wealth customers of Sansiri under 40 are continuously growing, while Ultra-HNWIs aged 50 and above are purchasing homes as Legacy Assets.

Data from the Sansiri Priority portfolio, the top luxury customer segment of Sansiri (minimum purchase of 80 million baht), currently has over 500 clients holding projects worth a total of over 60 billion baht, with an average cumulative purchase of 150 million baht per person and a repeat purchase rate of up to 70%. This clearly reflects that premium real estate is a Prime Asset that provides valuable returns and continuous value appreciation, especially in the luxury segment that yields returns of 6–9%. This is driven by two main customer groups: those aged 50 and above or Ultra-HNWIs who buy for family living and legacy (Legacy Assets) and those aged 25-40 or Young Successors, who are significantly growing and seeking residences that meet both living and investment needs, though they may not yet receive full Wealth Recognition or privileges comparable to the Wealth group.

Mr. Sarach Rattanaporn, CEO of Siam Commercial Bank Public Company Limited, stated, “The collaboration between Siam Commercial Bank and Sansiri represents a strong strategic partnership built on ongoing collaboration in housing loans, business support, and the joint development of quality projects to deliver experiences and care for customers in all important aspects of life. We believe that combining the strengths of both organizations will create value and confidence for customers while driving sustainable long-term growth.”

Mr. Paramasee Manolmai, Head of High Net Worth and Affluent Banking at Siam Commercial Bank Public Company Limited, added, “The wealth management business, both globally and in Thailand, continues to grow. In Thailand, customer wealth is not just in deposits or investment portfolios but is also spread across family businesses, real estate, and various alternative assets. Therefore, the future leaders in Wealth Management may not be the banks with the most products but those that best understand their customers' ‘lives, wealth, and families.’ Meanwhile, real estate remains one of the important Core Asset Classes for Wealth customers, where luxury homes are not just residences but Strategic Life Assets or a crucial part of the Wealth Journey.”

“SCB WEALTH aims to elevate its role from a financial service provider to a Trusted Wealth Partner through a holistic wealth management approach, delivering a Seamless Wealth Experience that integrates investment, asset management, and quality of life seamlessly. Wealth Management today is not just about managing investment portfolios but designing wealth to align with the real lives of customers. This collaboration is not merely a partnership between a bank and a real estate leader but a co-design of personalized experiences with superior privileges that meet customers' needs across all aspects of life, reflecting our commitment to ‘Your Success. Our Success.’ Your success is truly our success.”